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Content Marketing For Law Firms: Expand Your Reach & Increase Your Search Rankings
If you’re looking to drive web traffic and generate leads for your law firm, content marketing is the answer.
But how do you reach your target audience, especially with your uniquely competitive search results and strict industry regulations for legal businesses?
When it comes to serving legal information to users, Google holds websites like yours to a higher standard of quality and accuracy – there are many considerations to take when creating online content.
As a business that targets clients during some of the most stressful situations of their lives, how do you reach them while they’re actively searching for answers?
How do you create the helpful, informative content they’re looking for without violating the latest search engine policies?
In our new ebook, A Guide To Content Marketing For Law Firms, Loren Baker walks you through ways you can use content marketing to your advantage.
Key Insights:How to succeed in highly competitive search results with content. How to create a content marketing strategy when people have high-stakes questions. How to build high-quality content assets. Legal Content Doesn’t Have To Be Boring
Creating exciting and engaging content for fields in a more serious line of work can be challenging – but it doesn’t have to be.
There are some simple steps you can take to improve your law firm’s content strategy and inspire potential clients to reach out.
It’s time for marketers to reinvent the way they look at creating content for a “boring” niche.
Want to learn how to think outside the box and produce compelling messaging that will resonate with your target audience?
This guide has everything you need to know about taking complex legal material and making it more engaging for potential clients.Local SEO For Law Firms
When marketing for law firms, it’s important to get in front of the right users in the right stage of their journey – and that requires a hyper-targeted approach.
Local SEO tactics can be very effective in narrowing down competitive search results for users.
If you want to rank higher on Google, you’ll want to show up in the most relevant results, targeting local searchers.
This ebook will show you how to optimize your law firm’s website and business listings to rank better for local SEO.
Want to learn more about content marketing for legal businesses?
Download your copy and discover how an effective content strategy can make all the difference for your firm!
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Google’s Desktop Search Results Are Now Continuously Scrollable
Google is making desktop search results more like mobile with an update that lets users endlessly scroll through multiple pages.
Continuous scrolling is now rolling out to desktop search results in the United States.
In an email to Search Engine Journal, Google explains how the SERPs will display up to six pages of URLs before prompting users to click on “more results”:
“… we’re bringing continuous scrolling to desktop so you can continue to see more helpful search results with fewer clicks. It’s now even easier to get inspired with more information at your fingertips.
Now, when you scroll down you’ll continue to find relevant results so that you can discover new ideas. When you reach the bottom of a search results page, up to six pages of results will be automatically shown until you see a “More results” button if you wish to continue further.”
As Google continues to fill the first page of search results with ads, featured snippets, media, ‘people also ask’ boxes, and other features, this update is a win for regular web pages.
Giving searchers the ability to scroll through six pages at once increases their likelihood of seeing more results before hitting a roadblock.
We don’t expect this change to impact reporting. Google noted last year, upon updating mobile search results to continuous scrolling, that there’s no difference in Search Console.
That’s because Search Console tracks SERP positions, not pages, Google explains:
Continuous scroll also does not change how position reporting works in Search Console. Positions reporting remains as if pages weren’t automatically loaded.
— Google SearchLiaison (@searchliaison) October 14, 2021
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