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Google Answers If Meta Robots Tags Affect Search Rankings
Google Search Advocate John Mueller explains whether the use of meta robots tags can affect webpage rankings in search results.
This topic is addressed in the latest installment of the Ask Googlebot series on YouTube.
Mueller answers the following question submitted on Twitter:
“If a site does not have a robots meta tag, does this affect the ranking negatively?”
Websites can use meta robots tags to customize the appearance of search snippets, so it’s common to ask if they impact search rankings.
The short answer is no; meta robots tags aren’t ranking signals.
The longer answer is they can influence click-through rate.
Read Mueller’s full answer in the following section.Google’s John Mueller On Meta Robots Tags
Answering the question regarding meta robots tags and their effect on search rankings, Mueller says:
“We talk about some of these SEO elements so often that it’s easy to assume that they’re required. In this case, no. A meta robots tag is not required for ranking.
The robots meta tag can specify how a specific page should be shown in search, or if it shouldn’t be shown at all. This metatag is only necessary if you want to change the default appearance of a page in the search results.
For example, if you want to limit how long the snippet can be, then you can use the max snippet robot metatag. If you don’t have any preferences regarding how a page is to be shown in search then not having a robots metatag on a page at all is also perfectly fine.
If you’re curious about the options, I’d check out our documentation on both the robots meta tags as well as on other tags that Google supports.”
Google supports over a dozen meta robots tags that publishers can use to customize everything from the text in a search snippet to the sizes of images and video previews.
The tags affect what people see in search results, but they won’t positively or negatively impact search rankings.
Meta robots tags don’t communicate any signals or information that Google can use to understand where to rank a page in search results.
Therefore, a page with meta robots tags doesn’t have an inherent advantage over a page without them.
That doesn’t mean they’re not helpful, however. Meta robots tags are worth using when you’re unhappy with how Google displays your pages in search results.
You may find that Google gives away too much of a page’s primary content in the search snippet, in which case you can limit the number of characters with the max-snippet tag.
If you feel a search snippet would look better without a sitselinks search box, you can use the nositelinkssearchbox tag. That’s a use case that could impact click-through rate, but it won’t affect how Google ranks the page.
For more information about the meta robots tags Google supports, see the official help page.
Source: Google Search Central
Featured Image: Screenshot from YouTube.com/GoogleSearchCentral, September 2022.source
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Search Engine Journal Promotes Jessica Cromwell To VP Of Sales
I am thrilled to announce Jessica Cromwell’s well-deserved promotion to VP of Sales for Search Engine Journal.
I can’t believe it has been almost 10 years since our partnership began. Back in 2013, Jessica started with us in a part-time administrative role. It quickly became apparent that I had a promising talent on my hands– a quick study, resilient, determined to take on new challenges and make the most of every opportunity that came her way.An avid baker, here’s Jessica with her apprenticing niece, showing off their bûche de Noël. Photo credit: Jessica Cromwell
She took over our budding events program and subsequently whipped SEJ Summit into shape. Her next challenge: our direct sales, or should I say, our lack of. Jessica ended up building our direct sales strategy and operations from scratch.
I’m especially impressed with her customer success practice – our advertisers can’t say enough good things about it. She gamely celebrated her birthday with us at Pubcon for 5 years straight– putting her advertisers and her team first. She’s a smart operator who understands the power of collaboration and employee empowerment.Finishing the Ironman 70.3 in Santa Cruz, CA. Photo credit: FinisherPix
She’s just finished her first Ironman, is a lifelong learner, is the embodiment of our culture and values, and if you can’t tell by now, I am so proud of Jessica Cromwell. I’m excited about our future plans together!source